What is an Ugly Baby?

For every parent, their baby is gorgeous. It is preprogrammed into humans to love and …

When To Sell Your Business

When should you start planning the exit of your business? When should you sell? It’s not only about timing the market.

Competitive Positioning from the Customer’s Perspective

Looking beyond Porter’s Generic Strategies, and taking a more customer-centric view of how firms in an industry choose to position themselves using another model, Treacy & Wiersema’s Competitive Positioning Model.