This post is about one of my 45-second pitches at my BNI Chapter, BNI City Business. You can read the introduction to this collection here.

This week was another decorative use of a joke unrelated to the message. I wanted to use as many of my joke memes as possible, but I really struggled to match this to a message.

My message here is a spin on the Ugly Baby idea – that business owners fool themselves into believing their beloved business will be similarly attractive to others. A lot of them aren’t.