This post is about one of my 45-second pitches at my BNI Chapter, BNI City Business. You can read the introduction to this collection here.

25 August, 2023. Another example of a bad logo, but a good reaction from the room.

If more people who think that the second character is an A rather than an I, the worse this logo becomes for the business. Well, and funnier.

A good logo that reinforces your brand adds to the value of your business. A memorable brand enhances the value of your business. Your brand is your promise. Of course, if you promise your customers that they’ll be Fat Forever, it may not be a great promise.