This post is about one of my 45-second pitches at my BNI Chapter, BNI City Business. You can read the introduction to this collection here.

An almost no-effort this week. The image dropped into my feed the week before, and (in my mind at least) aligned well with my planned topic of Business Valuation.

There is a direct link between a business that adds value to their clients and the value of that business.

I have been reading Shannon Pratt’s hefty tome, Valuing a Business: The Analysis and Appraisal of Closely Held Companies. This is a meaty cornerstone text in the Business Valuation space. Very ‘nuts and bolts’ in approach. Despite the US-centric view of the world, the book nonetheless serves as a great starting point to understand the complexities and approaches of valuing closely-held businesses. Objectively, it is not as useful when valuing small New Zealand businesses, but does a great job of laying out the theory and practice in general.

That’s another way of saying I had valuation on my mind.

If you are not adding value for your client, doing something they want or need, then you are not really in business. Adding value, in a way that resonates with customers, adds value to your business.