Welcome to the TEQ Blog. Here we share our ideas and opinions on a wide range of topics of interest (to us at least). We welcome your feedback and suggestions.
Standard Disclaimer: The ideas and opinions in these blogs are of a general nature and should not be considered individual advice.
A recent academic paper has identified another benefit of referral marketing – customers who are referred to you are more likely to refer you to others. In their 2025 paper in the Journal of Marketing Research, US academics Rachel Gershon ...
Prior to the COVID lockdowns, remote working (including Work-From-Home) was very sector and role specific. In many cases, firms didn’t have the infrastructure to enable remote employees working full-time. In a lot of cases, managers were ill-equipped to properly manage ...
I was asked recently whether we make use of AI at TEQ. This is becoming a common talking point with business owners. Sufficiently common that I turn the question to become How do I use AI in my business? The ...
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